The typical landline phone number originates from and terminates to a physical switch location at a telephone exchange or central office. The phone company servicing the number provisions it to work over the physical line in the Public Switched Telephone Network (PSTN). These numbers must be used in the area code corresponding to the central office.

Virtual phone numbers eliminate the tie to a physical location. Without dependence on physical locations or systems, businesses have increased flexibility in how they use their numbers. Calls using virtual numbers are handled by a proxy and routed based on rules, similar how a programmer would develop an application.

Below are 5 ways virtual numbers are used today to drive business

1. Click (Tap) to Call Functionality

According to Pew Research, 90% of the US population has mobile phones. Integrating phone numbers and real-time communications into a website allows users to click right from their computer, tablet or phone and place a call over VoIP, without leaving the website. Businesses can assign specific phone numbers to individual sales people so that clicks are measurable. Virtual numbers also allow users to request a call back to avoid waiting on hold which improves customer experience and, often, lead conversion.

2. Automated SMS and Voice Messaging

What if I told you that 6 billion text messages are sent daily? What is shocking is that most of those message are actually hitting the eyes of the recipient. Advancements in multimedia messaging (MMS) improve the message delivery process, allowing messages to be listened to (text-to-voice). Arranging marketing campaigns through SMS keeps prospects and current customers engaged. It’s another way to keep the conversation going.

3. Maintaining Sales People in Multiple Locations

Virtual phone numbers allow businesses to connect multiple locations effortlessly. This is especially useful when remote workers are in the mix. Let’s say a company has a local phone number and toll free number, both virtual, which are answered by an IVR (Interactive Voice Response). When either number is called, the IVR prompts the caller with multiple options.  When the caller selects the option to get to the sales department, the phone rings at all designated locations and connects once someone picks up.

4. Improve Measurable Results

Virtual numbers can come in handy when it comes to measuring the ROI of marketing campaigns. If prospects are using the general phone number, determining if a call was generated from the campaign could be like finding a needle in a haystack. If you’re launching a new product and are using a phone number as a call-to-action, you can assign unique phone numbers to the campaign in different channels. This provides visibility into where prospects are connecting with your campaign, taking the out the guesswork, and can provide additional attributes including date, time and duration of calls.

5. Mobile Applications

Adding virtual phone numbers to your mobile applications can open numerous possibilities. SMS enabled numbers create improved customer engagement and deepen loyalty. Phone numbers embedded within mobile apps can connect directly without displaying an actual phone number. So when connecting to a professional service (e.g. home repair, transportation), the request is processed and within minutes a call back is made to discuss project or travel plans. Integrating phone numbers into mobile apps provides instant connection between the user and the service provider ensuring that an opportunity is never missed. There are various service providers who have their version of andriod app and Ios app along with chrome plugin (extension) which can be very handy for daily use.

How do you use phone numbers in your everyday business?

At Onvoy, we offer wholesale virtual phone numbers that offer easy access to local phone numbers in over 9,000 rate centers. You can create your virtual presence in minutes and replace your facilities to avoid costly expenses associated with maintaining physical presence. We’ve got VoIP solutions ranging from voice origination, termination and toll free services, to messaging solutions and APIs. Let’s get the conversation started on how we can help enable your communications!

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